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Yeti Cooloers

YETI Coolers was founded in 2006 by brothers Roy and Ryan Seiders, based out of Austin, Texas. They loved hunting and fishing, but became frustrated with the coolers they had been using. Year after year, they would have to buy a new cooler because their current coolers were so cheaply made. They decided to create a cooler that was made to be thrown into the beds of pickup trucks, used as a casting platform for fishing, or an extra seat around a bonfire. YETI has now grown to a multi-million dollar company.


YETI Coolers was going live on SAP S/4 HANA and needed real-time integration at the time of go-live. Past issues with traditional middleware solutions included:

  • Managing data in multiple systems
  • Difficult to change and manage
  • Introduced uncertainty to the data


With the enosiX Enterprise Edition and Paymetric Integration, YETI realized many benefits:

  • Ability to perform cross-platform transactions between Salesforce and SAP
  • Credit card authorization integration with Paymetric
  • Access to SAP transactions from Salesforce1


The results support YETI’s rapid growth:

  • Sales reps can enter orders in SAP directly from Salesforce1
  • Improved customer engagement with better visibility into account information
  • Increased productivity and Salesforce utilization


INDUSTRY: Consumer Goods

MARKET: United States

SIZE: 200+ Employees

Sales Cloud and Salesforce1
enosiX Framework and Enterprise Edition
enosiX Paymetric Integration